Lew Frankfort's Competitive Strategies



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Code : COM0024

Year : 2004

Industry : Retailing

Region : US

Teaching Note:Available

Structured Assignment :Available
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Abstract: Since 2000, Coach Inc., which has been synonymous in the US with heavy, tough unlined leather bags, has been posting an average 12% growth rate in net income.

In 2003, Coach was the largest maker and retailer of leather accessories in the US and was creating waves in the global market for luxury leather goods and accessories.

The man behind the rapid growth of Coach has been its CEO, Lew Frankfort, who put the company back on track after its sales started plummeting in the mid-1990s.

Pedagogical Objectives:

  • To discuss the competitive strategies of Lew Frankfort to transform Coach from a staid maker of leather handbags into a fashion brand selling the latest designed multistyled bags, clothes, shoes, jewellery and leather accessories.

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    Keywords : Coach Inc.; Lew Frankfort; Louis Vuitton; Gucci; Leather accessories; Tommy Hilfiger; Competitive Strategies Case Study; Hamptons flap satchel; Brand building strategies; Competitive strategies of Coach Incorporated; Brand image transformation; Sara Lee; Women's fashion accessories; Prada; Fashion retailing; Luxury brands in leather accessories

    Contents :
    » Coaching New Styles to Coach
    » Coach—Playing Well in Japan


    Case Introduction >>


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